Novelty Rose is a full-service wedding planning and floral design company based in Dallas, Texas but love to travel. The name Novelty Rose signifies offering something new and original to something so usual as a rose at a wedding. We strive for organic feeling, fresh designs and most importantly,  thoughtfully composed events.

Our company was founded on the mission to create weddings that showcase the unique and true reflection of the couple. From the location, the intricate details - right down to the laughs and tear-jerking moments to be shared, it should be perfectly you and yours. While our love for creating timeless, intimate weddings was what sparked the beginning of Novelty Rose, the core value of our business holds dearly the importance in celebrating the first event you will host together as one as well as recognizing the start of this great, big adventure that you two are about to embark on!


I’m a third culture kid. Born in Seoul, Korea, raised in the beautiful city of Montreal (Canada, eh?) and now a proud Texan, living in the Big D. The days I’m not frolicking around in flowers or ugly crying during my brides’ father-daughter dances, you can find me nestled in my happy place which is something in the lines of bundt cakes, cappuccinos, and getting lost in the streets of Italy.

I’m type 3 with a wing of 2 in the Enneagram and a Scorpio through and through which means - balls-to-the-walls loyal, just a tad bit stubborn, and foolishly passionate. I will never refuse an extra slice of cake and I’m a firm believer that life is too short to cut carbs.

I’ve always been a creative at heart but never could shut off my left-brain characteristics; hence found my comfort zone somewhere balancing floral design AND planning! I graduated from the University of Texas at Dallas with a Master’s Degree in International Political Economy but as divine intervention would have it, returned to the creative scene and Event House was born in 2016.

After a few years of wedding planning bliss and somewhere amidst all that artistic self-discovery, I found myself inspired by the art of floral design. The distinct sense of personality in the moments created through the lines, colors, and textures of each and every flower and foliage - truly changed my life. With lots of prayers and gumption, I re-branded to Novelty Rose in early 2019 and I am in for the ride with you!

So long story short, hi, my name is Brooke. Wedding planner + florist + self-proclaimed coffee snob. It is so nice to meet you!

The face behind the rose

I believe in

Roses (duh)

HAppy Hour

work day with cappuccinos

getaways to Italy

dessert before dinner

being a plant lady